The February 2013 edition of Moda saw buyers and
brands in a positive mood during three days of strong trading at the UK’s largest trade fashion exhibition, which took place from 17-19 February 2013 at the NEC Birmingham.
The February show saw Moda welcome a brand new second catwalk theatre offering more content and more inspiration at this season’s event including new catwalk shows for urban and contemporary fashion, men’s tailoring and lifestyle wear and footwear and accessories. The show also featured a host of new labels including Masai, Two Danes, Deserious, Vex Collection and Amari in Moda Woman, Eliza Gracious, Junk Shop, Urban India and Onteks in Moda Accessories, Le Bourget, Gorsenia, Fiore Hosiery and Furstenberg in Moda Lingerie & Swimwear, Desigual, Sixtyseven, Think!, Ciccone, Shoes Like Pottery in Moda Footwear and Stones, State of Art, Rains and Sterling in Moda Gent.
Brands in Moda Footwear reported healthy orders across the three days. Martin Ingram, UK managing director of Josef Seibel the licence owner of Gerry Weber says, “It’s been the best show I can remember. We have launched Gerry Weber at Moda and it’s been a fantastic debut for the brand. The reaction from both independents and nationals has just been overwhelming; I don’t think we have ever opened up as many accounts as we did on the Sunday.”
Carla Belmonte, UK area manager for Desigual Footwear was also pleased with business conducted at the show saying, “This is our first time at Moda Footwear and we saw 200 visitors on the first day. We’ve opened up new accounts and seen a lot of our existing customers, which is what we were hoping to achieve.”
In Moda Woman brands including Creenstone, Culture, Coster Copenhagen, Latte and Bianca also reported strong shows. Robert du Mosch, international sales director of Creenstone says, “We have had a really strong show once again, particularly on Sunday which was fantastic for us, we had to get some extra help on the stand.” Adele Black, co-owner, of Latte reiterated the success had by many at the show saying. “We’ve had the best Moda ever and are significantly up on last autumn/winter. We’ve opened a huge amount of new orders and didn’t stop for the whole three days.”
Despite what for many retailers has been a tough year, brands were upbeat and encouraged by the quality of buyers writing large orders. Liz D’Esterre, sales manager for Bianca says, “The climate is difficult and buyers are understandably cautious, but they are putting down good orders and we’ve seen both existing as well as new accounts, plus we’re going away with lots of leads to follow up from the showroom, so Moda is a very important platform for us.”
Kinsie Sidolle, womenswear manager for Culture and Coster Copenhagen says “Retailers at Moda are here to buy and despite the climate they are still writing orders. We’ve really noticed that buyers are looking for new and interesting collections and we’ve had a lot of interest in our brands with many new accounts opened, which is great as we’re still building the labels in the UK. Moda Accessories once again showcased an array of accessories labels with exhibitors in the hall experiencing strong footfall throughout the show. Deborah Moore, CEO from Dents says, “We are 50 per cent up on last year. Buyers were waiting for us on the Sunday and from then onwards, we were writing orders during the entire show.”
Meanwhile, Peter Cronin, sales director at Panache commented on the success of Moda Lingerie & Swimwear saying, “We are very happy with this season’s show. We exceeded our sales figures from the previous year by the second day and wrote 15 per cent more orders at this season’s Moda than compared with last February, so we are very pleased.”
Across the halls at Moda Gent, the mood was distinctly optimistic as brands experienced a positive reaction to their collections. Farah, which brought two of its sub-labels this season - Farah Classic and Farah 1920, were both well received by retailers. Dominic O’Malley, UK sales manager for Farah says, “Farah 1920, in particular, has gathered some really keen interest from retailers that were looking for that missing link between the more traditional Farah Classic and Farah Vintage, which is stocked in the likes of Urban Outfitters. By creating the 1920 label, it’s opened the brand up to a whole new series of independents here at the show.”
Brand new signings Stones had an exceptional show with Vanessa Kepple retail manager for the brand saying, “There was a constant stream of people to the stand and we’ve opened a large number of new accounts. The great thing about Moda is that we can show our collection to retailers from all areas of the UK, which we don’t have chance to usually and we’ve also seen a number of Irish retailers as well, which will hopefully lead to opening even more new doors.”
Buyers visiting Moda were equally positive about the show. Sarah Handley and James Edgar from Sez boutique in Herefordhshire says, “It’s vital for us to visit Moda. There are even more new trends to see and brands to discover this season and the show helps us make the best buying decisions.” Allison Pitcairn from De Gruchy in Jersey added, “Moda has such a great environment and it is a real ‘working’ show where people come to do business. I see all the brands that I need to see and I will definitely be back next season.”
Nick Cook, commercial director of Moda organiser ITE Moda Ltd commented on the success of the event saying, “The atmosphere across the halls was one of real positivity this season, and to hear such enthusiasm during what are still difficult times for retail has been a welcome shot in the arm for the industry. The fact that so many exhibitors reported an increase in sales on last year’s event is a very positive sign, and seeing our new exhibitors also perform strongly indicates that good buyers are still on the lookout for new and innovative product.”
The next Moda event will host the spring/summer 14 collections from 11-13 August at the NEC Birmingham.