Boxpark to open in AmsterdamMonday, 13 August 2012
Pop-up concept Boxpark located between Spitalfields and Shoreditch in London, which
is built entirely from old shipping containers, has announced that it will open a new site next summer in Amsterdam.
Founder Roger Wade has confirmed that Boxpark will lease more than 100,000 square foot of space on a former shipyard in the Dutch capital, with over half being dedicated to retail. The other half, like with the London Boxpark will be for entertainment to host a range of activities including DJs and bands, theatrical performances and pop-up cinemas.
However, unlike London, Amsterdam Boxpark will only open at the weekends, no word on why, but it has been reported in a number of outlets including Drapers that footfall in Shoreditch Boxpark falls dramatically on weekdays.
Shoreditch Boxpark opened in December and presently it has more than 30 retails units with a strong slant towards menswear and streetwear brands, including Vans and Gola. A number of retailers are on single-year leases, and it has been reported that a “queue of brands” are lined up for a Shoreditch refresh in the new year, and that the pop-up mall is looking to attract premium and womenswear brands.