Bank launches a ‘Tulisa’ fashion lineMonday, 24 September 2012
Bank Fashion, the young fashion-forward unisex retailer,
has announced that it is to launch an exclusive fashion range with singer and X Factor judge, Tulisa Contostavlos.
Debuting in mid-October, the ‘TFB by Tulisa’ range will launch in stores and online and comes as a result of a collaboration between Tulisa and her personal stylist Gemma Sheppard. The collection will be “full of attitude” and will feature colourful statement fabrics, edgy detailing and luxe materials.
Speaking about her love of fashion and why she has decided to launch her own collection, Tulisa said: "In the past I wasn't that interested in fashion, but being on 'The X-Factor' has made me become much more aware of own my personal style.
"To me, fashion is about having fun and experimenting and wearing what makes you feel good. Girls often ask me where I get my clothes so I thought I'd create my own collection, something that's fun, feminine, full of attitude and that reflects my personality."
To launch the new collection Tulisa will feature in a full advertising campaign that will appear on out-of-home advertising and billboard sites throughout the UK.