Avenue 32 shopping site launches

Wednesday, 21 December 2011

New luxury e-tailer, Avenue 32, which hosts a range of designer boutiques has launched with over 40 hand-selected high-end designers including, Temperley London, Ohne Titel, 3.1 Phillip Lim, Yeojin Bae, Azzaro, Todd Lynn and Tim Ryan.

Co-founders Roberto Benteler and Juri von Randow have created a unique model to Avenue32.com that allows the designers to curate their own flagship e-store. Inspired by Avenue Montaigne, Paris’s ultimate shopping stretch, the idea was to create a ‘street-like interface’, with each designer creating their own navigable ‘shop front’, which will also allow them to upload exclusive content for unmediated dialogue with their customers.

The site features women’s ready-to-wear, accessories, jewellery and gifts, and stock will be updated weekly. Additionally, Avenue 32 will host its own magazine, including fashion editorials, profiles and lifestyle features.

Alongside the co-founders the online shopping site has appointed former buying director of Browns, Erin Mullaney, who will be Fashion & Brand Director and Rebecca Guinness, previously of Nowness.com, now acting as Editor-in-Chief of the online magazine.