Aurora Fashions, the group behind leading fashion
brands Coast, Oasis and Warehouse, has made four senior appointments across the group, with two new hires and two internal moves to continue to grow the high street brands both domestically and internationally.
Former French Connection’s head of digital and e-commerce, Jennifer Roebuck joins Warehouse as Marketing Director in February 2012. Her role will be to continue the success of 2011, where the brand was named High Street Retailer of the Year at the Drapers Fashion Awards, and to focus on maintaining the brand's distinctive market position as it moves into new international territories in 2012.
Coast will have a new Design Director in March 2012, when Kim Elliott joins from Monsoon Accessorize where she has spent the last 17 years within design. Her role will be to develop the brand's signature occasionwear collection as it builds on a strong performance in 2011.
Additionally, Hash Ladha, current Group Multi-Channel Director at Aurora Fashions, will move to the newly created role of Deputy Managing Director at Oasis in the New Year. Following Hash's new appointment, Ish Patel, current Group Strategic Development Director at Aurora Fashions, has been promoted to Group Omni-Channel Director and will take on responsibility for IT, distribution, business development and the multichannel technical teams.
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