American Apparel launches Amazon stores in Europe and Japan

Los Angeles-based fashion retailer American Apparel has launched three new merchant stores on the Amazon Marketplace in the UK, Germany and Japan.

The three new stores follow the success of American Apparel's US deal with Amazon, which launched in 2010, and come in direct response from the strong sales numbers coming from those regions. The retailer also stated that the new stores were also an opportunity to reach out to new customers and raise its brand awareness.

American Apparel will offer its full product line on Amazon, as well as occasional promotions and offers, and all orders will be processed and shipped from American Apparel's vertically-integrated headquarters in downtown LA and returns will be accepted and processed locally by the company’s offices in those countries. In addition, all three regions will have customer service support in their local languages.

"With our origins as a wholesale manufacturer, our emphasis has always been on dependable, quality products. We're really excited to let them speak for themselves on Amazon and introduce the brand to more people in the UK, Germany and Japan," said Dov Charney, founder and CEO of American Apparel.

As well as it four Amazon stores, the company also operates its own 12 regional web stores and recently launched a mobile store in Japan.