American Apparel July sales up by 14 percent

American Apparel, reported that for the month ended July 31, 2012, total net sales on a preliminary basis increased by 14 percent to 53.8 million dollars. Between the same periods, comparable store sales on a preliminary basis increased by an estimated 20 percent and wholesale net sales increased by an estimated 7 percent. Comparable online sales increased by 17 percent.

"We are pleased to announce very strong performance across our retail, wholesale, and online channels," said Dov Charney, Chief Executive Officer. "Our stores are now posting double digit comparative store sales and more than ninety percent of our stores posted positive comparative results during the month of July. We are confident that our inventory and merchandising strategy is aligned to continue this trend into the back to school selling season."

Los Angeles based American Apparel is a manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of July 31, 2012, American Apparel operated 251 retail stores in twenty countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business. In addition to its retail stores and wholesale operations, American Apparel also operates an online retail e-commerce website.