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Wednesday, 15 September 2010 |
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Denim label J Brand teamed up with five budding British designer to launch its 5x5 London Collaboration.
Each designer worked with J Brand's design team to create a new jean.
On the partnership Jeff Rudes, CEO and Founder of J Brand, commented: “Working with all five designers on 5 x 5 was a very rewarding experience for us. Each designer had a unique interpretation of J Brand that continues to expand the breadth of our brand. Our mission is to be a fashion leader that is making a difference; the project will help support future young designers through the Centre for Fashion Enterprise, the London organization that provides business guidance and mentoring for emerging fashion design talent.”
The collaboration is available at five London retailers. With J Brand / Christopher Kane for 5 x 5 will be available at Harvey Nichols; Erdem’s style will be available at Harrods; Meadham Kirchhoff’s creation will be available at Browns; J Brand / Peter Pilotto will be stocked at Selfridges; and J Brand / Richard Nicoll for 5 x 5 will be available at Liberty.
J Brand was established in 2005 and is known for its classic and sophisticated jeans. In Fall 2008, the brand introduced its men’s line, and later on also expanded to include non-denim styles. J Brand is available in over 2000 specialty stores and more than 20 countries.
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