| Stella McCartney returns to profit |
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| Saturday, 06 October 2007 | |
 Stella McCartney reported its first profit last week of 180,678 pounds compared with losses of 1.2 million pounds in the previous year. Gucci Group CEO Robert Polet set a deadline of the end of 2007 for Gucci's smaller companies — including McCartney, Alexander McQueen and Balenciaga —
to turn a profit.
On Tuesday, Polet told WWD: "This achievement is an important pillar for the brand and for our group as a whole, and it has been reached one year ahead of schedule.
On Thursday McCartney showed her spring/summer 2008 collection to rave reviews. The collection was shown against a floral backdrop resembling a flower garden, designed by French botanist Patric Blanc. McCartney went back to her Central Saint Martins roots and showed floral prints and corset detailing on separates for her spring summer 2008 collection. For evening, fluid chiffon dresses were juxtaposed with tuxedo jackets and flared, tailored trousers. McCartney, who doesn’t use leather or fur, showed wooden clogs with multi-glass beads and matching bags for accessories. |
"It is a signal that the company strategy is sound, and that once again we are exceeding the expectations of our parent company, PPR, and its shareholders. In six years, Stella McCartney has significantly developed worldwide, becoming an acknowledged brand with a strong identity and a healthy business with a brilliant future ahead," Polet said.
