New Adidas campaign to be its biggest everWednesday, 26 November 2008
The 2009 global advertising campaign for Originals is set to be its biggest ever and will feature a host of stars from music, sport and fashion. Budget for the year-long campaign, which launches in the US today and in the rest of the world in January, has not been disclosed.
Next year marks the 60th anniversary of Adidas founder Adi Dassler registering the company's famous three-stripe design, and Adidas said that it was keeping that in mind with its Celebrate Originality campaign, which is set against the backdrop of a house party.
Music stars include Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Darryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, while athletes taking part include Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales. Designers Kazuki and Jeremy Scott also feature in the campaign.
"Adidas Originals' biggest strength and point of difference is the ability of the trefoil brand to be a relevant part of people's lives - in whatever lifestyle they have - skater, rocker, artist, musician, sneakerhead, sports fan whatever," explained Hermann Deininger, CMO adidas Sport Style Division.
Image: Jeremy Scott for Adidas