Breakfast at Tiffany's & Swatch |
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| Monday, 10 December 2007 | |
 Tiffany & Co and Swatch Group Ltd. announced a strategic alliance to further the development, production and worldwide distribution of Tiffany & Co brand watches. Michael J. Kowalski, chairman and chief executive officer of Tiffany & Co saw the opportunity when discussing a
potential collaboration with Nick Hayek Jr. of Swatch Group about a year ago. According to Kowalski: “Swatch Group is the best conceivable strategic partner for Tiffany’s long-planned re-entry into watch distribution. It is the leader in the high-end watch business with unparalleled distribution capabilities and experience in the luxury segment of the watch business.”
The distribution of Tiffany & Co will go through the Swatch’s distribution network and Tiffany Stores. In addiction, Swatch affiliates will have the right to establish and operate in markets outside the US. Image: Business Week |
The two companies will collaborate on design, engineering, manufacturing, marketing, distribution and service. Under the agreement, with an initial term of arrangement of 20 years, Swatch will incorporate a new watch-making company in Switzerland. The new company will be authorized to use Tiffany’s trademarks and operate under the Tiffany name. 
