SOAR focuses on design, fabric use and attention to detail. The old distinctions of ‘suit’ and ‘street’ no longer apply. To SOAR it is about beautifully made clothes for the fashion forward male.

“Volume #1” is the forth collection from SOAR. It marks a new departure, with cut and fit becoming paramount. The overt historical perspectives of the previous collections are replaced by modernity. Volume and length is increased or contrasted. Detail shifts to the back of garments, while the front is pared down to the minimal essence. Fabric is key with glazed tropical wools, semi-sheer mohair, tonic cottons and silks, and hi-tech breathable sports fabric.

SOAR is available at B Store in London.