Pure at Olympia London |
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| Monday, 04 August 2008 | |
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From today one of UK’s leading fashion trade shows is taking place until August 5th at London Olympia. The exhibition is known for
presenting rising fashion talent, and is the fair to find new fashion brands as well as previewing key trends for SS09. Pure London is re-edited into six sections; Elan Boutique, Elan Directional, Elan Studio, Spirit Accessories and Footwear.
The fashion fair has a boutique ambience and mixes contemporary and designer ranges with budding brands. With the grow of the show, the number of first time exhibitors attracting international and UK brands increased including Hudson Jeans, Berman Black by Sara Berman, J’Adore 1921, Concept UK and Rocawear. Debuting this season will be Ian Stuart-London, the award winning houshold name in the Bridalwear industry. Mekos from the same house as R12K, will also be launching a range of leather bags alongside Ollie and Nic, Mischa Barton and Billy Bag – according to Pure the must-visit stands of this season. The AW09 exhibition is scheduled for 8-10th February 2009.
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