| M&S launches Online Shirt Service |
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| Wednesday, 21 November 2007 | |
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Marks & Spencer announces the launch of a brand new made-to-measure shirt service for men. Available exclusively online, customers can
order individually styled and fitted made to measure shirts from just £30. In just five steps, it’s simple to choose from a host of different fabric and styling options with a variety of cut, collar, cuff and stitching details available as well as a personal monogramming option.
Using new online technology supplied by Shirtsdotnet.com, the online made-to-measure shop shows the shirt being created at each stage so fabric and styling details can be reviewed and altered before buying. Using a unique way of calculating the size of the shirt, men are asked to input their height, weight, age and collar size. These measurements then generate a size which is unique, giving a truly made-to-measure shirt. Men can then choose from a traditional, tailored or slim fit. The first high street retailer to launch a made-to-measure service, the shirts are available to order exclusively from www.marksandspencer.com. Priced between £30 to £49.50 depending on the fabric options selected and with free delivery within 21 days, the shirts also make a fantastic personalised birthday or Christmas gift. The options:
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