House of Fraser to launch fashion magazine |
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| Wednesday, 27 August 2008 | |
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Department store House of Fraser is launching a magazine to show its fashion offer in a new media. Joining the ranks of Harvey Nichols,
who publishes Edit magazine, and Selfridges own in-house magazine, House of Fraser will feature editorial from leading freelance fashion journalists as well as featuring its own collections.
Yasmin Le Bon, the current face of the store, will be featured in its first issue, which is published by Conde Nast. House of Fraser brand director Matt Chambers said: "The last 12 months have been particularly exciting. In spring we introduced Yasmin as the new face of House of Fraser and launched a new Kenneth Cole men's line. For Autumn we are introducing even more new brands and are continuing to invest in our stores. I'm delighted with the new-look magazine which is a real move on from previous seasons and takes us another step towards our goal to be the UK & Republic of Ireland's premium department store." The first issue will be available at House of Fraser stores from 1st September. |
