Gap confirms design team redundancy |
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| Sunday, 10 August 2008 | |
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Gap has made its London-based European design team redundant in a cost-saving exercise where eighty of its design staff will be without jobs.
Two-and-a-half years after it Euro operations were launched, the US conglomerate, which also owns Old Navy, said it could no longer justify employing separate designers in Britain for its UK and France ranges.
The European design team was launched with fanfare in 2006 to give Gap's clothes a more distinctive European flavour. The U-turn comes as the company seeks to improve its merchandising and stock control in a bid to reduce sale discounting. Gap last week reported a 9 per cent decrease in year on year sales.
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