GFW offers recession supportMonday, 08 June 2009
As couturiers struggle to keep their heads above water in the global downturn, they have become more interested in cutting costs than in sourcing fresh new talent.
In response to the slump, the creators of Graduate Fashion Week, which begins today at London's Earls Court, have joined forces with big fashion retailers, including River Island, Asos, Mulberry and John Lewis, to help graduate designers ride out the recession.
The companies will hire young designers to work in their head offices for six months or more, earning at least the minimum wage, allowing the graduates to gain invaluable experience. Richard Bradbury, chief executive of River Island, said: "This scheme provides students with a valuable short-term contract, and provides some of the UK's top brands with young, innovative design talent."