Cosmopolitan hits airports |
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| Wednesday, 02 April 2008 | |
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Cosmopolitan Magazine is now available at the departure gates of the UK’s leading airports. In a first for the industry,
Cosmopolitan has teamed up with MIA Novel Idea Media Ltd to enable airline passengers to purchase the magazine directly via its vending machines 24-hours a day.
For a three month trial period, the travel-size version of Cosmopolitan will be available to buy in 42 vending machines in Heathrow, ??Gatwick, Stansted, Edinburgh and Glasgow. Cosmopolitan will be included in the multi-format ‘Mini Bookshops’. The magazine will be pre-packaged in ??a gift box specifically designed for protection during the vending process. They will also be presented with a synopsis of the magazine and cover scan on the machines’ LCD screens before purchase. Cosmopolitan Magazine has a readership of 1.8 million. |
