Fashion Against AIDS with H&MThursday, 10 June 2010
Swedish clothing company H&M launched its third Fashion Against AIDS campaign last month in line
with the summer festival season. The campaign includes the first festival collection, which will be sold through the Divided departments, *with 25% of the sales donated to youth HIV/AIDS awareness projects. The collection for both guys and girls will incorporate a combination of clothes and accessories through to tents and sleeping bags, while raising funds to promote the message of safe sex.*
The collection marks the third year that H&M has supported the fight against AIDS, which has raised over 30 million SEK so far. The money has been divided between Designers Against AIDS, commonly known as DAA, a body which promotes awareness of HIV/AIDS among the young, investigating new methods of peer group education and campaigning; YouthAids, focusing on its projects in Haiti and Russia to prevent the spread of HIV/AIDS in chronically affected areas; the MTV Staying Alive Foundation and UNFPA, the United Nations Population Fund.