What's Selling In Menswear

This summer, Hugo Boss has been taking the number-one sales slot for many retailers, followed closely by Armani Jeans, Boss Orange and Canali taking fourth place.

The last two seasons have seen Armani Jeans struggle in the trading update Draper's indicator. Its competitors have raised their game, while Armani Jeans meandered in a time warp of 'easy fits' and basic washes. This summer Armani Jeans delivered a collection of higher-priced alternatives to the likes of G-Star - directional while retaining its core commercial sensibilities.

Despite many retailers claiming business has been better compared to this time last year, some said recent trading had been tough. In the Draper's Survey, most retailers confirmed that the balmy weather was making autumn styles irrelevant to their customers, and some stated their customers were already buying ahead.