Victoria's Secret must recycle

Environmentalists have targeted the US lingerie retailer in a bid to control wasteful paper consumption. The San Francisco based ForestEthics has set its sights on the Victoria's Secret's parent company, Limited Brands Inc. to try to persuade it to use recycled paper.

Victoria's Secret is a major paper consumer, with a catalogue output of 395 million per year. ForestEthics claims that printing these catalogues is costing the Canadian forests - where the pulp for the coated catalogue paper comes from - and its wildlife dearly. ForestEthics is doing everything they can to draw attention to the problem.