Russia is the latest country that will see a Topshop invasion. The high street fashion chain will open its first Russian outlet this autumn, after signing a franchise deal with Russian company Firma Enrof, which also operates franchised chains of Mexx, Calvin Klein jeans and underwear, and Pinko in the country. The store will open in Moscow 's Yevropeisky shopping mall, and will be followed by several stores in malls on the city's outskirts.

Other branches are planned for St Petersburg and other Russian regions over the next two years.