British fashion house Jaeger has been awarded Superbrand status. It was honoured at the first ever Superbrands Awards in London , signifying its return from obscurity. "I am delighted to have been recognised by Superbrands," Jaeger chairman Harold Tillman told Vogue. "It was a fantastic evening and great to be involved with it." A purveyor of affordable luxury fashion, Jaeger has been gaining ground with some high-profile ad campaigns. Recently Laura Bailey and Erin O'Connor starred in a campaign and a new campaign with Fenton Bailey (photographer David's son) and Jade Parfitt is in the works. Meanwhile, a nod from Superbrands appears to be another sign of recovery and the industry's recognition of Jaeger's success. "Superbrands is the independent arbiter on branding," the organisation states on its website.