L'Oréal Paris this week appointed Scarlet Johansson to be the face of its new cosmetics line called HIP, or High Intensity Pigments. The new beauty line is aimed at bringing shoppers back to drugstores.

The contract is set to earn the actress $3 million a year. The fair-skinned, plump-lipped beauty will first appear in HIP TV ads during the Golden Globes telecast that will air January 16.