Italian jeans brand Replay is to launch a new, high-end range at Pitti Uomo in Florence.The new men's and women's label, to be called We R, will include badging inspired by vintage pieces and limited-edition merchandise.Replay's UK sales director Terry Bates told Khabi Mirza: "While the collection draws on elements of Replay's 24-year heritage, each product is contemporary in design, with many of the pieces handmade."

The first collection for Spring will include hand painted t-shirts, handmade shirts and numbered jeans. The range will be pitched at the top 20 casualwear independents and be distributed in the UK, France Italy and Scandinavia.