London's Christmas will kick off in truly incredible style on November 7 when the famous Regent Street Christmas lights are switched in association with the opening of Disney/Pixar's 'The Incredibles'. From the Academy award-winning creators of Toy Story, Monsters, Inc and Finding Nemo, 'The Incredibles' is an action-packed animated adventure about a family of superheroes.

To mark 50 years of Regent Street Christmas lights, Mr Incredible and his superhero family will light up London's most stylish shopping destination using ground-breaking technology to create the most innovative and sophisticated lights the capital has ever seen.

The lights will be launched with a switch-on party that promises to be more special than ever. Regent Street will be closed to traffic for the afternoon of Sunday November 7, and will come alive with a programme of entertainment for all the family, climaxing in a free concert and the switch-on of the lights by a major celebrity, still to be revealed.

The UK premiere screening of 'The Incredibles' will take place immediately before the switch-on at the Empire Leicester Square, attended by Britain's own superheroes - sports personalities and film and TV celebrities.