Never one to stay put in its tracks, cool trainer company Reebok is launching a limited edition label this spring that will be so exclusive it may never make it to the shop floor.

The series, which is expected to sell out online consists of Reebok Gold Medallist Crocodile, Gold Medallist Reptile, and Zenswa (to be worn by the women of the New York City Ballet) will be available on Reebok's website for a period of one month only. New styles will further be introduced, but sold by first-click first-served, first-worn.