Not just content with designing clothes, US fashion designer brand Ralph Lauren, whose beauty license is held by L'Oréal, has revealed its first haircare line, Good Hair Day. The range comprises three shampoos and one conditioner, appropriately named "Knot Now, Knot Ever."

The products, infused with the Ralph fragrance, are targeting consumers aged 15 to 25 and will be available from August from Polo.com and in the UK from next Spring. According to a L'Oréal spokesperson, the brand could expand the offer if this initial range is successful. Ralph Lauren plans to add a hairspray and gel to the line next spring.