Pure is opening its doors in London again this weekend. The event is the UK's biggest fashion and accessories trade show and this summer edition promises to bigger than ever met more than 800 brands in the mid to high segments. The majority of brands are exclusive to the trade show and the organisation is critical about its admission criteria for participants, which include CCDK, Sandwich, Urban by Pink Soda, Birkenstock and Billy Bag. The trade show has been divided into five segments and visitors can also enjoy fashion shows and trend presentations to facilitate the buying process. Buyers for some of Europe and the UK's biggest department stores come to Pure, including Selfridges, Harvey Nichols, House of Fraser, Fenwick and El Corte Ingles.

Pure will take place on 6, 7 and 8 August at Olympia in London.