Primark opens in Spain

UK budget fashion chain Primark has opened its first non-UK/Ireland store with a debut in Madrid , Spain , on Friday (May 19). The store is located in the Plenilunio shopping centre that also hosts rival stores owned by Inditex.

The company said it chose Spain as a key target for expansion given the similarity between tastes there and tastes in Ireland, where it run 127 Penneys stores. A spokesman told The Guardian that success for the new store could see a string of openings across Spain . The second site is expected to open in Murcia in September.