Our favourite discount retailer Primark will open the doors of its brand new flagship store on Oxford Street this week. Making a commitment to environmentally friendly retailing, the store will fly its environmentally-friendly flag, will sell a new range of organic cotton clothes and continue to reduce the use of plastic bags. In fact, Primark has promised to reduce their use by 25 percent by 2008.

Neighbouring stores rejoiced at the imminent arrival of Primark. "We'll all benefit from the increased footfall," Paul Merchant, merchandising managing director for New Look told Vogue. "With New Look, H&M, River Island and Next, we'll have a decent chunk of the street. Traditionally, shoppers tend to stop at Selfridges or Marks & Spencer, but we're giving consumers a reason to extend their trip. I can only see good things from Primark's opening."