Retail giants Primark and Matalan are latest in a string of businesses to face a court-room showdown over the right to use a brand name they both claim are theirs.

The word 'rebel' is at the heart of the spat. Primark says it has had the brand name for years, but rival Matalan has started selling T-shirts with 'rebel' printed across the front. Now Primark has decided to take Matalan to court for infringement of trademark. It is demanding £300,000 damages.

Both companies are unique out of town retailers, committed to providing outstanding value for money. Matalan has said it offers up to the minute fashion and homewares at prices up to 50% below the equivalent High Street price.