Premium Brands Resist "Made in EU" Label

Walpole, the organisation that represents nearly 100 premium brands in Britain, is fighting the European Commission's proposal to introduce a generic Made in Europe label. Walpole, whose members include Burberry, Harrods and Jimmy Choo, said the proposed change to the mark of origin will devalue British brands and restrict the choice of the consumer.

Walpole took a full-page add in The Financial Times on January 19.