Timed to coincide with its men's ready to wear spring/summer 2007 collection, Prada says it has written the second chapter in its story of amber fragrances - Prada Man. The new fragrance was created by Givaudan's Daniela Andrier for the man who understands the complexities of scent. The rich, complex amber is said to intermingle with the clean, fresh scent of barber's soap, typical of a fougere. It then evolves between a duet of olfactory contrasts - fresh vs sensual and clean vs leathery.

The flacon takes the horizontal rectangle of the female fragrance and stands it on its head, while keeping the metal plaque listing the major notes. The advertising campaign was shot in black and white by Steven Meisel, and features model Eddie Klint.