As befits any successful fashion house, Prada is expanding its current offering with a state-of-art touch-screen phone. The Italian company is launching the phone at the end of February together with the phone company LG. The phone is only 12 mm thick and sports a shiny, black finishing and carries the Prada brand name. "We were looking at a breakthrough in design," said Prada president and chief executive Patrizio Bertelli. "We are not branding an existing product, rather Miuccia and I have been working with LG to give this new phone a very strong character and unique style."

Scott Ahn, president and chief executive of LG said:" The two companies worked together to develop one of the most beautifully stylish handsets the market has ever seen." The phone features a video player, high pixel camera and MP3 player.