Miuccia Prada has never hid the fact that she wasn't into denim. While ever major designer has incorporated jeans looks into contemporary fashion at some stage, Miss Prada has waited to launch until this season. Prada's new denim range, available for both men and women, consist of jeans, jackets, shjirts and skirts - all fabrics are exclusive and the washing treatments unique to Prada (think printing, spray-painting, piece-dyeing, etc.)

The result is a denim that is of such extraordinary beauty that it'll change your opnion about jeans forever. At the Miu Miu men's show, Mrs Prada herself was wearing a pair. Available from Prada boutiques worldwide.