Pilot Joins Flagships On Oxford Street

Pilot opened its flagship store on Oxford Street, London, last week. The store is split over two floors and features curved windows, floating mannequins on illuminated plinths and a purple and pink tunnel arching over purple escalators leading to the basement.

The lower floor features a curved mirrored ceiling and lilac fluorescent ceiling lights to enhance the feeling of space.

The new concept is a development on from the store treatment that launched in Brighton earlier this year. Pilot, which has around 107 branches, is the latest in a long line of retailers to launch flagship concepts in Oxford Street in recent months. Others include River Island, Principles, New look and Dorothy Perkins.