Last night Paul Smith hosted the launch of Dylan Jones' new book, Mr Jones' "Rules" at his Floral Street shop. "The Rules" is the complete modern guide to being a man in the twenty-first century and aims to give men the best possible platform for advancing in the world, offering the best advice for a multitude of difficult situations.

From dating, new rules regarding work, gambling, style, the sex-wars, and etiquette. "Hopefully this book is that guide - a compendium of cool, a cathedral of gentlemanliness, and a considerable mass of information leavened by a large dose of personal prejudice,"?says Dylan Jones The Rules is available in Paul Smith shops priced £14.99 and within the online shop . Dylan Jones is also the editor of British GQ.