Paris Hilton has been chosen to become the face of Fila. The American heiress and sometime actress and singer has inked a deal with Fila Korea to appear in a number of commercials and print ads for the Italian sporting goods firm. Fila said it chose Paris to front its brand because her public image as sexy, fashion conscious and highly sociable corresponds that of Fila. The brand believes she will be an important trendsetter for the brand in 2007. In addition to the promotional activities planned from March onward, some of which will also take place in Los Angeles, the sportswear company will also launch a Fila collection by Paris Hilton. According to a spokesman for the firm, details of the collection are not yet known. Stay tuned!