Online lingerie retailer Figleaves.com outperformed their Christmas traffic with their first 48-hour mid-season. The sale generated the highest ever traffic for the business, which took a record number of orders. The sale started at noon on April 28 and ended at noon on April 30. At the peak of traffic, there were more that 10,000 visitors to the website in a five minute period.

A total of 3,500 orders were taken in 24 hours. This smashed Figleaves previous record for Christmas 2003 when the website took 2,300 orders during a day. Figleaves.com's performance mirrors the general trend reported by online retail industry body IMRG this week. Online clothes shopping is now the fastest growing shopping category in the UK, generating £100m sales for March.

The sector's sales have soared 476 per cent in three years and now represents 9 per cent of all British internet shopping. Figleaves.com launched in 1998 and is the world's largest online branded lingerie retailer. It stocks more than 170 brands.