New magazine launch

Emap Consumer Media (ECM) is set to launch Grazia, Britain's first weekly glossy lifestyle magazine for women, in the spring of 2005. Grazia will be a British licensed version of the Italian fashion magazine owned by Mondadori, the Italian media group controlled by the family of Italian Prime Minister Silvio Berlusconi.

ECM anticipates newsstand circulation of 15,000 within the first 12 months, with a total investment of GBP 16 million. The magazine will be headed up by David Davies, ex-editor of men's magazine FHM, and Fiona McIntosh, former editor of Elle. Paul Keenan, head of ECM, told reporters that Grazia would be the most modern magazine on the stands, because it could provide weekly up-to-date fashion news.