A fresh injection of new designers will be exhibiting at Pure, the contemporary high street trade show in August. New designers include Ruby Rocks, Fenchurch, Antik Denim and Amishi. Celebrating ten years in fashion, Pure enters its 21st season this August to bring a buying event packed with s/s 08 womenswear and accessory brands, trend presentations and catwalk shows. The show further offers short order collections for autumn 07 for retailers.

Pure's exhibitors are hand-picked for their quality and representing primarily the contemporary middle to high end market. Visit Pure 5-7 August 2007 at London Olympia. For more information or registration go to www.purewomenswear.co.uk.