French beauty company Inter Parfums SA has named Marcella Cacci as president of Burberry Fragrances. Its new Burberry-dedicated operating division was created after the license-renewal agreement signed with the fashion house in October.

Cacci will be responsible for the global strategic direction, management and operational control of Burberry Fragrances. She will bring to Inter Parfums her experience gained during her five-year stint at the Burberry Group, serving most recently as senior vice president of global licensing.

Inter Parfums SA's Burberry fragrance activity generated €118.8m (+30%), representing over 75% of the company's total 2004 sales (€157.4m). Cacci intends "to take the brand to the next phase of growth". In addition to fragrances, these future developments could include Burberry skin- and personal care, according to the license agreement.