Marks & spencer is launching a new marketing campaign, 'Your M&S', which will focus on promoting the core brand. Executive Stuart Rose is to focus firmly on the core brand, which M&S said is one of the strongest in the UK and is trusted by customers, but seen as 'formal, middle class and boring'.

All sub-brands are being reviewed to ensure they add value and enhance the core M&S brand. The new marketing campaign, 'Your M&S', will launch in September "to reconnect with our core customers and remind them that we sell top quality product at good prices."

In clothing the emphasis will be on brand values such as classic, stylish, superior cut, quality material and value for money. In Food, 'Your M&S' will emphasise quality, freshness, desirability and indulgence.