New Look's Oxford Street flagship was hit by a fire blaze in an adjacent building. More than 100 fire fighters and 20 fire engines were sent to the store on the south side of Oxford Street on Thursday evening. Shoppers and staff were evacuated from the store and nearby buildings, and police closed a quarter-mile section of the normally busy road between Oxford Circus and Wells Street.

It is expected to remain closed until at least noon today and buildings within that area will be inaccessible while the cordon remains in place.