London Fashion Week's most sought after sponsor - New Generation Sponsorpship - has been allocated to designers Gareth Pugh and Richard Nicholl. The financial support allows the designers to show on the catwalk at London Fashion Week without having to worry about venue hire, stylists, lighting and all those things requiring big budgets.

Louise Goldin, Danielle Scutt and 2005's Fashion Fringe winer Erdem Moralioglu are among those who have also received sponsorship to show at The Exhibition at London Fashion Week, which runs from February 15-19 at the Natural History Museum.