New Fragrance Jil Sander

This autumn will see the launch of the new Jil Sander fragrance, Pure, as unveiled by the Lancaster Group. The scent will be in tune with Sander's minimalist tradition and has been described as "a scent pared down the purest essence."

Geneva based Fragrance and flavour developers Firmenich composed the fresh floral, which contains notes of jasmine, white musk and sandalwood. The bottle was designed by Fabian Baron, and is a simple, slim glass rectangle, frosted on one side.

Pure is expected to be a vehicle for international expansion of the Jil Sander brand and will contribute to broadening markets in Europe, namely Italy and France. "It will allow us to become more pan-European," comments Lancaster Group president Michele Scannavini.

Pure will be available in the UK this September in select stores.