Marks & Spencer Group has appointed Kate Bostock as director of womenswear, to reignite the spark in its clothes sales for the high street giant.

Bostock is currently product director of the successful George brand at Asda, where since 2001 she has been responsible for clothing and footwear at the supermarket chain. In her new role she will report to general merchandise director Vittorio Radice. Steve Longdon, currently M&S director of womenswear, leaves the business at the end of the month.