Missoni is to focus on greater red carpet presence by expanding its celebrity services. The Italian company has hired Edward as head of worldwide celebrity dressing and entertainment, a newly created position.

O'Sullivan previously served at Polo Ralph Lauren as global senior director of celebrity dressing and entertainment, and during that time developed a rapport with Hollywood stars including Angelina Jolie, Cate Blanchett, Penelope Cruz, Diane Kruger, Joy Bryant, Emmy Rossum, Kevin Costner, Patrick Dempsey and Jay-Z, reports WWD.

At Missoni, O'Sullivan will be working in both New York and in L.A. Missoni also tapped Polo alum Meredith Keller as senior manager of celebrity dressing and entertainment.