Marks & Spencer is launching its first 100 per cent organic cotton collection under the banner of its exclusive sportswear brand View From.

The five-piece yoga wear range is produced using Agrocel Pure & Fair cotton and is the result of "ethical" production processes, which, by minimising third party involvement, aim to be as transparent as possible.

The range's production supply chain is traceable from the retailer back to individual cotton farmers in India.

Marks & Spencer is further understood to be researching the possibility of following in Nike's footsteps and using a blend of organic and non-organic cotton in some garments.